A story of magical beasts and a quest wrought with perils featuring colorful and cartoonish illustrations—sounds like a great idea for a children’s book, right?
But what am I supposed to make content about?
This is a refrain you hear often from brands in “boring” industries. After all, if you’re Nike, the world of sports is your oyster; if you’re GoPro, your fans make amazing content for you (sometimes with the help of a grizzly bear). But what if your business is selling batteries?
In the world of content marketing, retailers are doing so much more than just advertising their products; they’re providing useful information, visibility, and helping brands build relationships with consumers.
Things people generally associate with TSA: long lines at airport security, invasive pat-downs, the jingly plunk of keys and cell phones in plastic bins.
Things people do not associate with TSA: amazing Instagram photos.
There’s been a common refrain in the media and marketing industry lately: The relationship between advertising and publishing on the web is broken. Selling ads based on impressions and pageviews has resulted in a seemingly never-ending stream of slideshows featuring adorable baby chicks and sexy, cleavage-baring chicks alike.
Earlier this year, brands jumped on Sheryl Sandberg’s #BanBossy campaign to empower young women. Now, there’s a new hashtag in town: #LikeAGirl.
How should today’s newsrooms push the limits of technology to better connect with their audiences? That was the question posed to a panel of editors at Google for Media Summit 2014, which included the likes of Lam Thuy Vo of Al Jazeera America, John Keefe of WNYC Radio, and Jezebel founder Anna Holmes, who’s now plying her trade at Fusion.